About Us
When you work with Petri Consulting Group, you get access to our core team plus a network of trusted affiliates to strengthen your customized marketing strategy and solutions. Get to know us.
Muriel Petri, CLU, ChFC
CEO and Founder, Petri Consulting Group
With extensive experience in strategic marketing and business development, Muriel delivers solutions born out of her deep industry knowledge and marketing expertise. Muriel has cultivated a diverse client list ranging from top financial institutions to distribution organizations and startups. In addition to serving her clients, she has stepped into other professional roles, broadening her experiences and strengthening her industry connections. Muriel has successfully exited two insurtechs and led the integration of Life.io into Zinnia as President of Life.io. She started her career with Equitable Life and then served as Vice President and Chief Marketing Officer at MetLife Brokerage.
Dorothy Holmes
Marketing Director
Dorothy brings years of financial services and insurance marketing experience to her role as Marketing Director for Petri Consulting Group. She thoughtfully crafts marketing solutions and materials that help clients build momentum to meet their goals. Most recently, Dorothy served as the Insurance Content Lead for Zinnia. Before that, she was the Director of Marketing for Life.io, the pioneering leader of customer engagement in the insurance industry. Earlier in her career, Dorothy worked for both Lincoln Financial Group and The Penn Mutual Life Insurance Company creating marketing campaigns and collateral to support sales efforts.
Alex Petri
Strategic Advisor
As a Strategic Advisor to Petri Consulting Group, Alex provides insights into Growth and Operations of early stage companies and startups. He brings expertise in operations and B2B growth including the end-to-end sales process, paid advertising, lead generation, go-to-market strategy, and digital marketing. Alex currently leads Growth at Overalls, an innovative Employee Benefits venture-backed startup. He joined as a founding member and implemented their go-to-market strategy. Alex graduated with honors from Arizona State University. He began his career in quantitative investment management where he earned his FINRA Series 7 license.
Mark Hug
Senior Advisor
Mark Hug is a recognized business leader who has shaped the life insurance industry over the last three decades. His work has been highlighted in interviews and articles published in trade and industry publications such as the Wall Street Journal, New York Times and Best's Review. In 2014, Forbes named Mark one of the 50 most influential global Chief Marketing Officers based on sharing opinions and generating reaction. He is known for his candid and bold thought leadership across a broad spectrum of specialties within the financial services industry. Throughout his distinguished 30-year career, Mark held senior leadership positions in global fortune companies including Transamerica, Aetna, AXA, and Prudential.
Cheryl Kingsfield Neal
Strategic Advisor
Cheryl Neal is an accomplished executive and strategic advisor with over two decades of leadership in the financial services and life insurance sectors. She brings deep expertise in strategic planning, digital transformation, data-driven decision-making, and P&L management. Cheryl has successfully led multi-billion-dollar organizations through transformational change, including roles as President of Kemper Life, Foresters Financial, and Liberty Mutual Life. Currently, Cheryl is the Founder and CEO of Kingsfield Strategic Consulting, where she advises companies on growth, strategy, and operational transformation. She also serves as an Affiliate Partner with Paradigm Partners International and previously held executive roles at Onuu, HSBC, Wells Fargo, and Discover Card. A seasoned nonprofit board member, Cheryl has served on the boards of MIB, Lawrence General Hospital, and Merrimack Valley YMCA, and was a strategic advisor to insurtech firms including Life.io. She holds a BS in Marketing and an MBA from the University of Illinois.
Our Partner Network
Our team of trusted partners elevates and broadens our array of services, empowering us to deliver more robust solutions to our clients.
​