About Us

Cheryl is a senior executive with extensive experience in financial services and life insurance industries. She has over a decade as a P&L leader managing multi-billion-dollar businesses, and a track record of driving transformational change. Her focus on strategic planning, analytics, data driven decisioning, budgeting and digital transformation significantly improved business profitability. Her leadership expanded business lines from niche markets to new distribution channels. During her career she created followership by attracting and developing talent with solid succession plans to ensure continuous business improvement. Cheryl is currently Founder/CEO of Kingsfield Strategic Consulting, LLC, a boutique management consulting firm focused on providing strategic advisory services to help organizations achieve long term sustainable growth. She is also an Affiliate Partner with Paradigm Partners International, a strategic consulting firm specializing in the life insurance industry. Most recently, Cheryl served as Chief Insurance & Financial Services Officer, Onuu, an early-stage startup. She provided leadership for 100% digital delivery of consumer products through differentiated UI/UX, digital and social marketing. Prior to Onuu, she spent twelve years leading life insurance company transformations to deliver long-term profitable and sustainable growth. Cheryl was President, Kemper Life, distributing simple life insurance policies through 2,800 captive agents and 97 retail branches. Under her leadership new business premium growth was the highest in a decade and agent productivity increased 18%. Customer and agent experience was enhanced through delivery of the company’s first ever digital platform. The platform enabled digital capabilities from policy application through policy issuance and the digital collection of $450M of annual premiums. She served as President, Foresters Financial, US and Canada Life and Annuities Division reporting directly to the CEO. She steered the $10B organization to deliver net profits from a loss position in 18 months. Product returns improved from 6%-8% ROC, product shelf expanded 20% and distribution concentration risk through a single partner was reduced from 65% to 35%. She then served as Global Chief Strategy, Innovation, Marketing and Technology Officer. Prior to Foresters, she was President of Liberty Mutual Life, a $12B life and annuity business. Her leadership helped shape a new strategic vision which increased sales from $460M to $1.2B, via captive agents, retail banks and brokers, increased profits threefold to $135M and improved ROE by three points. Earlier in her career, Cheryl joined HSBC Bank to lead the newly created joint venture with GM, focused on marketing pre-approved home equity and unsecured loans to its customers. Other senior positions while at HSBC include strategy, product development, and new customer acquisition across various business models and divisions. As Senior Vice President, HSBC insurance, she launched one of industry’s first patented fully digitized life insurance businesses. Prior to HSBC, she was at Wells Fargo and began her career in strategic marketing at Discover Card, managing the Cash Back Bonus program for 50M customers. Cheryl has over ten years of non-profit board experience. She was director for the Medical Information Bureau (MIB) serving on the audit, nominating and strategy committees; a trustee at Lawrence General Hospital serving on the development, executive and audit committees; a director at Merrimack Valley YMCA, serving on the marketing, finance, development, and executive committees and strategic advisor to an Insurtech company focused on life underwriting automation, fraud detection and optimization. During 2021 and 2022, Cheryl served on the Board of Advisors for Lifei.o, a digital engagement platform for P&C and Life insurance customers. Cheryl has a BS in Marketing from the University of Illinois, Urbana Champaign and an MBA from the University of Illinois, Chicago.